02
Lesson 02 of 06⏱ 7 minHook Builder
Hooks that stop the scroll
The first 2 seconds decide whether anyone sees the rest. A hook is a promise the viewer can't ignore.
5 hook formulas
1The secret: "Nobody tells you this about [X]…"
2The result: "I [did X] in [time] using one free tool"
3The mistake: "Stop doing [X]. Do this instead"
4The list: "3 AI tools that feel illegal to know"
5The challenge: "I bet you can't [X] without this"
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Prompt for this lesson
Write 10 scroll-stopping hooks for a reel about [TOPIC]. Use these formulas: secret, result, mistake, list, challenge. Max 12 words each. No clickbait that the reel doesn't deliver.
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